Ecommerce SEO Audit
Find Out Exactly What's Holding Your Store Back.
A technical and visibility audit built for ecommerce: crawl, render, indexation, product data, category coverage and how AI systems interpret your store.
- Output
- Prioritised fixes
- Depth
- Template-level
- Includes
- AI visibility
- Crawl
- Render
- Index
- Products
- Categories
- Schema
- CrawlabilityPass
- Indexation12 issues
- RenderingPass
- Product data6 issues
- Category coveragePartial
- AI readabilityNeeds work
Before you optimise
You can't optimise a store you can't see clearly.
Most ecommerce visibility problems are structural. Content added on top of a broken crawl path, duplicated facets or incomplete product data compounds the problem instead of solving it.
- Indexation issues invalidate content work
- Facet duplication drains crawl budget
- Incomplete product data weakens AI understanding
- Some issues are platform behaviour, not mistakes
What we check
Twelve areas, template by template.
Ecommerce sites fail at the template level, so that's where the audit looks.
- Crawl budget and log behaviour
- Indexation and canonical logic
- Faceted navigation control
- Rendering and hydration
- Core Web Vitals by template
- Product page completeness
- Category page depth
- Internal link distribution
- Structured data validity
- Duplicate and thin content
- Pagination and sorting
- AI-search interpretability
Prioritisation
High impact, low effort — first.
Every finding is scored so the sequence is a decision, not a preference.
High impact · low effort
Ship now
- Indexation fixes
- Canonical logic
- Facet rules
High impact · high effort
Plan and sequence
- Category depth
- Template performance
Supporting work
Steady progress
- Schema coverage
- Internal linking
Low return
Deprioritise
- Full content rewrites
- Bulk link acquisition
Audit process
From discovery to compounding growth.
- 01
Discover
Crawl, render and sample every template.
- 02
Prioritise
Score by impact, effort and dependency.
- 03
Fix
Specifications your engineers can ship.
- 04
Validate
Re-crawl and confirm the change landed.
- 05
Grow
Move from fixing to compounding.
Deliverable
A prioritised fix list, not a PDF of warnings.
Each issue carries severity, business impact and when it should be addressed.
| Issue | Severity | Impact | When |
|---|---|---|---|
| Faceted URLs indexed | Critical | Crawl waste, duplication | Now |
| Product schema incomplete | High | Weak AI understanding | Now |
| Category pages thin | High | Lost commercial intent | Next |
| Variant duplication | Medium | Diluted product signals | Next |
| Slow collection template | Medium | Ranking and UX drag | Next |
| Orphaned products | Low | Discovery gap | Later |
Audit outcomes
What the audit changes.
Illustrative interface values from an ecommerce audit engagement.
- Issues found31Illustrative
- Critical blockers5Illustrative
- Indexable pages+27%Illustrative
- AI readability48/100Illustrative
Figures shown are illustrative interface data, not client results.
FAQ
Ecommerce SEO Audit Questions.
Crawl and log behaviour, indexation and canonical logic, faceted navigation, rendering, per-template performance, product and category quality, internal linking, structured data validity, and how interpretable your store is to AI systems.
Automated tools list issues. An audit explains which issues actually block revenue for your catalogue, why they exist in your platform, and in what order they should be fixed.
A prioritised issue list with impact, effort and dependency, implementation notes written for your stack, and a sequenced plan across now, next and later.
Typically two to three weeks depending on catalogue size, platform complexity and how many templates need sampling.
Yes. We check whether your product and category information is machine-parseable, consistent and structured well enough for AI systems to understand and cite.
We can, or your team can. The deliverable is written so either path works, and we validate the result after implementation.
Audit
Request an Ecommerce SEO Audit.
Share your store URL and platform. We'll scope the audit around your catalogue size and templates.
No obligation. A senior strategist reviews your store before the call.