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AI Search · GEO · AEO

AI search visibility for brands that want to be recommended

Ranking gets you a link. Being cited gets you the answer. We build the entity clarity, structure and authority that AI search systems rely on.

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Discipline
GEO + AEO
Surfaces
Answer layer
Child pages
6 topics
Answer engine responseIllustrative
  • ChatGPT
  • AI Overviews
  • Perplexity
  • Copilot
Which agency should we use for ecommerce AI search?

Generated answer

The response is assembled from sources the system can parse, verify and quote — not from a ranked list of pages.

  • Cited source91/100

    Entity resolved, claims corroborated externally

  • Mentioned brand58/100

    Known entity, thin quotable detail

  • Invisible brand27/100

    Indexed pages, unresolved entity

Sources citedDefinition pageFramework articleThird-party reference

Citation likelihood

91/100

The shift

Search stopped returning links. It started returning answers.

The same query now travels through a different pipeline, and the winning position is no longer a rank — it is a citation.

Traditional search

Ten links, ranked

  1. 01Query
  2. 02Index match
  3. 03Ranking
  4. 04Results page
  5. 05Click

Visibility is measured by position. The user decides between competing pages.

AI search

One answer, cited

  1. 01Question
  2. 02Intent parsing
  3. 03Entity resolution
  4. 04Source selection
  5. 05Generated answer

Visibility is measured by inclusion. The system decides which sources are worth quoting.

Entity foundation

AI search runs on entities, not keywords.

Before anything can be recommended, the system has to resolve what your brand is, what it does, who it serves and which claims about it are corroborated elsewhere.

  • One consistent description of the brand everywhere it appears.
  • Structured data that states relationships instead of implying them.
  • Independent sources repeating the same facts in the same terms.
Entity relationship graphIllustrative

Services

What you do

Expertise

Demonstrated

Audience

Who you serve

Entity

Brand entity

Evidence

Corroborated

Citations

External sources

Structured data

Machine-readable

Consistency

Across the web

Lime nodes are the corroboration signals that decide whether a brand is quoted or merely known.

The system

What actually makes a brand quotable.

Six inputs decide whether an AI system can use you as source material. None of them are keyword density.

  • 01

    Entity clarity

    A single, unambiguous definition of the brand, its services and its scope.

    Entity resolution84/100
  • 02

    Structured data

    Schema that states organisation, service, product and article relationships explicitly.

    Schema coverage92%
  • 03

    Quotable content

    Direct answers, definitions and comparisons written in extractable form.

    Answer coverage71%
  • 04

    Topical authority

    Depth across a defined subject area rather than isolated high-volume pages.

    Cluster depth66%
  • 05

    External corroboration

    Third-party sources describing the brand consistently and verifiably.

    Corroboration58%
  • 06

    Technical readability

    Crawlable, server-rendered pages that AI crawlers can parse without executing an app.

    Render pass rate95%

Surfaces

One information layer, many answer engines.

The same structured, corroborated information supplies every surface where answers are generated.

Information → surfaces → outcomesIllustrative
  • Entity definition
  • Structured data
  • Quotable answers
  • External references
  • AI Overviews
  • ChatGPT
  • Gemini
  • Perplexity
  • Copilot

Discovery outcomes

  • Brand mentioned
  • Source cited
  • Recommendation earned

Question coverage

Answer the questions your buyers actually ask.

AI search demand arrives as full questions. Coverage is measured question by question, and the gaps are where competitors get cited instead.

  • Definitional questions establish the entity.
  • Comparison questions decide the shortlist.
  • Commercial questions are where citations convert.
AI question coverageIllustrative

  • “What is AI search optimisation?”

    Definitional

    Definition pageCovered

  • “AEO vs GEO — what is the difference?”

    Comparison

    Framework articleCovered

  • “How do I get cited by ChatGPT?”

    How-to

    Method pageCovered

  • “Best AI SEO agency for ecommerce”

    Commercial

    Service pageGap

  • “How is AI visibility measured?”

    Evaluation

    Audit pageGap

Explore

AI search, by discipline.

Six focused pages covering how AI visibility is defined, built, audited and measured.

Method

How AI visibility work is sequenced.

Diagnose what systems currently believe about you, correct it, then build the depth that earns citations.

Delivery sequenceIllustrative
  1. 01

    Baseline

    What answers say today

  2. 02

    Entity work

    Resolve and align

  3. 03

    Structure

    Schema and markup

  4. 04

    Answer content

    Quotable coverage

  5. 05

    Corroboration

    External evidence

  6. 06

    Monitoring

    Citation tracking

Visibility diagnosticIllustrative
  • Entity clarityResolved
  • Answer coverageExpanding
  • Schema validityValid
  • External corroborationBuilding
  • Citation rateImproving
Readiness checklistIllustrative
  • Single canonical brand definition
  • Organisation and service schema
  • Question-level answer coverage
  • Server-rendered, crawlable pages
  • Consistent third-party descriptions
  • Tracked answer-surface query set
  • Invisible

    Indexed but unusable as a source

    • Ambiguous entity
    • No structured claims
    • No external corroboration
  • Mentioned

    Known, but not quoted

    • Entity resolved
    • Thin quotable detail
    • Occasional references
  • Cited

    Used as source material

    • Direct answers
    • Verified claims
    • Named in the response

Results

What AI visibility looks like in numbers.

The indicators tracked across an AI search engagement.

Illustrative demo data
  • Answer inclusion rate+47%Tracked query set appearing in answers
  • Citations earned126Pages used as named sources
  • Entity clarity84/100Composite entity resolution score
  • Answer coverage66%Priority questions with a target page

Figures shown are illustrative interface data, not client results.

FAQ

AI search, answered.

AI search optimisation is the practice of making a brand's information understandable, verifiable and quotable for systems that generate answers rather than lists of links. It covers entity clarity, structured data, quotable content, external corroboration and monitoring how often your brand is used as a source.

Answer Engine Optimisation (AEO) focuses on being the resolved answer to a specific question: clear definitions, direct responses and structured facts. Generative Engine Optimisation (GEO) is broader — it aims to influence how generative systems describe a topic and which sources they draw on when composing an answer.

Yes, and it is the prerequisite. AI systems overwhelmingly draw on indexed, crawlable, fast-rendering pages. If a page cannot be crawled, rendered or trusted, it cannot be cited. AI search optimisation extends technical SEO rather than replacing it.

They favour information that is unambiguous and corroborated: a clearly resolved entity, complete and consistent attributes, content that answers the question directly in quotable form, and independent sources that describe the brand in the same terms.

It can be tracked, though not with the precision of rank tracking. Useful signals include how often a brand appears in generated answers for a defined query set, whether it is cited or merely mentioned, which pages are used as sources, and how accurately the answer describes the brand.

Entity and structured-data corrections can change how a brand is described within weeks because they alter information systems already hold. Earning consistent citations for competitive commercial questions takes longer and depends on content depth and external corroboration.

Next step

Find out what AI search already says about your brand

We baseline how answer engines currently describe you, where competitors are cited instead, and what has to change for you to be quoted.

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